Director of Corporate Communications & Brand PR

Perdue Farms | Salisbury, MD

***Criminal Background Friendly Employer***

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Posted Date 5/17/2019
Description

Perdue Farms is a family-owned food and agriculture company heading into it's second century of growth and innovation. We were founded on trust—a value that carries through everything we do. Perdue Foods is a leader in Premium Proteins and Perdue AgriBusiness ranks among the top US grain companies.

Summary

The Director of Corporate Communications and Brand Public Relations is responsible for planning and implementing various internal and external communications projects for Perdue Farms and its Brands. This role is engaged in all stages of communications initiatives – including concept formulation, execution, message development and strategic counsel. The successful candidate must have a strong background in both internal and external communications, including experience in both corporate and product public relations. Must have excellent written and verbal communications skills, a proven ability to consistently make sound judgments, engage and build trust with senior executives and effectively collaborate with others while driving measurable results.

Principal and Essential Duties & Responsibilities

  • Develop integrated internal/external strategies designed to maximize the visibility of the company and its business among associates, as well as national and local news media.
  • Assist in directing Perdue’s earned media strategy, to support the company's strategic business priorities and measurably enhance the company's reputation.
  • Support and amplify brand activities and messaging through strategic public relations.
  • Editing and copywriting for all internal and external communications.
  • Handle crisis communications and provide communications support for recalls and market withdrawals, business interruptions and other unplanned events.
  • Assist other departments with communication needs and communication planning; act as a trusted advisor to the leadership team on communication subjects.
  • Develop and execute strategies and messages to support effective, timely and accurate communications to internal and external stakeholders.
  • Plan and oversee media outreach and events, including, but not limited to, story pitching, press releases and media materials and media tours. Serve as company spokesperson as needed.
  • Measure communication program effectiveness and adjusting as needed.

Minimum Education

Bachelor’s Degree in Communications, Public Relations, Journalism or related major.

Experience Requirements

8 - 10 years in-house or agency public relations or communications experience. Must have experience with a consumer-facing company and/or knowledge of food and agriculture production.

  • Hands on experience leading consumer PR campaigns
  • Proven ability to develop and successfully implement communications strategies
  • Understanding of emerging trends and technologies influencing earned media
  • Ability to work with media, including experience as a company spokesperson
  • Detail-oriented, analytical thinker comfortable working with executive level decision makers
  • Skilled in synthesizing complex business and industry issues/concepts into relevant and compelling communications for a variety of audiences
  • Ability to work with executive level decision makers
  • Ability to create content across a full range of media
  • Demonstrate writing excellence when crafting internal and client materials and correspondence
  • Ability to handle multiple projects and deadlines

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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