Good Eggs was founded in the summer of 2011 in San Francisco by Rob Spiro and Alon Salant as an alternative to the old, big-box grocery model that no longer works for the way people live, eat and feed their families. It’s our vision to make eating absurdly fresh food at home the new default, rather than the exception, by reinventing your food system, for good. Today led by CEO Bentley Hall, we serve the majority of the Bay Area, and have added over 1,000 items across categories to our comprehensive-but-curated marketplace including meal kits, wine, beer, and spirits. As we've grown, we've remained steadfast in our founding mission: over 70% of our assortment is local, and every item carried must meet a strict list of sourcing standards.
Good Eggs is privately owned, and investors include Benchmark Capital, Index Ventures, Obvious Ventures, S2G Ventures, and others.